06 July 2020
IFA in April 2020 announced that its scheduled event will not go ahead as usual due to the COVID-19 pandemic. The authority announced that they will pivot to a "new innovative concept" rather in order to carry on, though they didn’t explain it in detail on how they want to proceed from there. But in mid-May, IFA Berlin took to Twitter to announce that the IFA 2020 will happen from Thursday, September 3rd to September 5th. Organizers also confirmed that the IFA 2020 event will be a platform to showcase brands, a platform for cutting-edge technology, a global sourcing event for OEMs and ODMs, a marketplace where retailers and brands can come together.
While it is unknown what are the participating companies, Samsung has, at least, confirmed that it will not attend the event.
First, the South Korean press reported that Samsung may stay away from the event, and later, Techcrunch confirmed that Samsung will not be present at the IFA 2020 event. Samsung has reportedly told Techcrunch,
“We have taken the exciting decision to share our latest news and announcements at our own digital event in early September. While Samsung will not be participating in IFA 2020, we look forward to our continued partnership with IFA in the future.”
Samsung didn’t bring out the reason for its non-attendance but COVID-19 appears to be the culprit here. Samsung is looking forward to announcing its new plans and whatever it had planned for at a separate digital event.
European Union has already announced that it is opening travel from 15 countries while continuing to ban travelers from the United States, Brazil, and Russia, where COVID-19 remains an ongoing concern.