15 July 2020
It is about to be a year since Apple introduced Arcade game subscription service with the goal of changing the way mobile games sell and purchase process works. It seems like things have not exactly been smooth so far. A new Bloomberg report is claiming that Apple has started canceling Arcade contracts of games that are not engaging enough.
The report goes on to mention that Apple's ultimate goal is to ensure that users stick with the service even beyond the free trial. This is the reason it is aiming for games that can boost user engagement. However, it is unknown exactly what qualifies as engaging enough for Apple.
This is a significant change of plan from Apple that would see a number of under development games missing out on a place in the Arcade collection. It is currently said to have over 120 gaming titles but none of them have proved to be a huge success. This is likely to have pushed Apple to think about a change of plan and criteria for selecting games.
For the uninitiated, Apple Arcade is a subscription-based gaming service that costs $4.99 per month or $49.99 per year. It also comes with a free trial of a month. All the games available through the subscription are without any ads and in-app purchases. In other words, users have to pay only once for games and these can be played on any Apple device. While the whole idea did get many mobile gamers excited in the beginning, it seems like the titles have not been good enough to keep them hooked to the service.