01 August 2020
Facebook is shutting down Lasso, its TikTok’s clone app after less than 2 years of its release. The app allowed users to create short and fun videos just what TikTok does but it appears it failed to reap much userbase.
Josh Constine, Ex-editor at TechCrunch first reported via a tweet that Facebook’s Lasso is shutting down. Josh also points out that Facebook took the decision ahead of the launch of Instagram Reels. According to the image posted, Lasso will shut down completely on July 10. So, you can download any videos you want to keep with yourself before the app goes down forever. Just go to the video you want to keep and click the share button (curved arrow), scroll to the right, and click "Save."
It is unknown why Facebook decided to shut down the app completely in such a short span. In November 2018, Facebook didn’t make any big announcement around it as well. It just made a tweet announcing the app availability but it was a noticeable move where the giant just copied one more app.
Facebook Lasso was undoubtedly the clone of TikTok where it allowed you to create 15-second videos and share with others. Just like TikTok, you would create videos, add filters and effects to them, with some background music as well.
The app garnered over 5M installs on Play Store since its launch. Techcrunch cites research firm Sensor Tower and reports that as of February, Lasso was available in Columbia, the US, Argentina, Chile, Peru, Mexico, Costa Rica, Panama, El Salvador, Ecuador, and Uruguay. This could be the reason why the app had not much userbase under itself. It is although remains unknown why Facebook didn’t make available Lasso app to more regions.
It appears Facebook would now focus on Instagram’s Reels app only that is slated to launch soon. Currently, Reels is available in Brazil only but it is expected to span more regions pretty soon.
In related stories, YouTube is also aiming to launch the TikTok clone soon. The name of the feature is unknown but it has started testing it already.