14 February 2020
Snapchat Minis, a min-version of third-party apps, has now been made live on the social network's apps. It was first announced last month at Snap's online Partner Summit. The idea behind Minis is to allow users to make use of certain apps directly from the Snapchat app without having to exit it.
Minis are specific versions of apps that are built using HTML. They are capable of doing specific tasks that can be done quickly and thus help users as well. The team showcased a total of seven Mini apps at last month's event but has made only four of them live for now. These include Headspace (a meditation app), Flashcards (educational app), Prediction Master (communication app), and Let's Do It (a decision-making app).
All of these mini apps reside within the chats interface of the Snapchat app. Each of these apps has a certain functionality to offer and there are not many extra options like we see in a fully-fledged app. The good news is that Coachella is working on a mini app for the platform that will allow users to plan festival trips with their friends.
The overall aim of Snapchat behind promoting Minis is to boost user engagement on its own apps. Since these apps will allow users to get things done directly from the Snapchat app, they are likely to stay on the app longer.