11 August 2020
Amazon's Prime Day is one of the year's most awaited events for all online shoppers. It is known for bringing deals on products that one usually not get to see otherwise. The shopping carnival takes place in the month of July each year but due to the global COVID-19 pandemic, some changes were expected and we now know what are those changes.
Prime Day 2020 has officially been delayed globally including the U.S. and United Kingdom. There is no specific timeline except that it will happen "later than usual". India is the only market where the event will take place next month i.e. between August 6th and 7th. Amazon is known for holding the annual shopping festival at similar dates throughout all the markets but due to the aforementioned reasons, it has decided to take a different route.
For its Indian users, Amazon is teasing "new launches, great deals, and blockbuster entertainment" during the sale period. A sneak peeks of Prime Day 2020 deals will be shared starting July 23rd. The only thing that has been revealed is that HDFC Bank credit/debit card and EMI buyers will get a 10% instant discount on purchases. It is also promoting a flat 5% reward points on Amazon Pay ICICI Bank credit card.
All of these deals and offers will be available for buyers as long as they have a valid and active Amazon Prime membership. There are currently two plans: Rs. 129 per month or Rs. 999 per month. Some of the benefits membership brings include unlimited free delivery, free one-day/two-day delivery, Prime Video streaming, Prime Music streaming, free in-game content, and Prime Reading collection of eBooks. And yes, both these plans come with a 30-day free trial for new subscribers.