31 July 2020
Twitter's current main way of earning revenue is through advertisements similar to most of the social media platforms. But it is now looking for ways to increase revenue by trying out other methods. As per the newest announcement made to investors, Twitter is considering opting for a subscription-based model to boost revenue.
It means Twitter will require users to pay for receiving something in return. However, it has not decided anything about what it will offer in exchange for the money it will take from users. There are some speculations that we might get to see an ad-free Twitter for a subscription fee but nothing is concrete yet.
The only thing that has been made official by Twitter is that it is under consideration and that too in a very early phase of the process. It means there is not even a surety of it will actually offer a subscription model in the near future. However, we would not be surprised either if Twitter starts beta testing a new subscription offering with select users by the end of this year.
Lastly, Twitter announced that it saw a significant user growth in the past quarter. It has now reached 184 million daily active users which is undoubtedly a big number. However, it registered operational losses of $124 million as it saw a decline in advertisement revenue due to the global pandemic situation.