05 December 2019
Flipkart, an Indian e-commerce company based in Bangalore has launched a new service called Quick in its hometown only. As the name implies, Flipkart Quick aims to deliver certain items at your doorsteps quickly and according to the company's aims, it will do it within 90 minutes.
With its new effort, Flipkart enters into the hyperlocal space which is already partially filled with many of its competitors. Amazon is accelerating its efforts and focusing on the country and understanding how the offline retail sector works here. In such situations, this becomes indispensable for the homegrown brand to endeavor as well and start offering goods to its customers as quickly as possible by following a new model.
The Flipkart Quick service is currently only available in the suburbs of Bangalore, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, RK Puram, and Indiranagar. Flipkart will deliver more than 2,000 products across grocery, perishables like dairy and meat, smartphones, electronics accessories, and stationery items. These items are sourced from local neighborhood stores only so that the quick delivery could happen in almost no time.
Customers can also choose a convenient two-hour slot between 6 am to midnight if they wish the items to be delivered between their comfortable timings. Flipkart will leverage its own supply chain infrastructure and a new location mapping technology framework for the delivery. It is levying a delivery charge starting 29 Indian rupees on servicing these orders.
Flipkart also announced that its Quick service will use the latitude and longitude approach rather than the very conventional model of using a zip code system. According to Flipkart, the new model encourages better search as it narrows down the location and offers more precise details where the items would need to be delivered.
Flipkart further notes while both online and offline markets are seeing radical changes over the past two years in India, some unique innovations have also emerged over the last 50 days or so. Supply chains have transformed drastically and so is the hyperlocal service space and it is a long-term essential service.