21 October 2020
Update: July 30, 2020
A new report from Reuters citing a separate source has shared more details on the subject. The report suggests that Samsung would drop Bixby and Galaxy Apps Store entirely as part of the new deal between itself and Google. This move will bring a deeper Search integration of Google’s products on Samsung devices. The report from Reuters also claims that this deal is likely to finalize by Friday.
Original Post (July 29, 2020)
Google is reportedly in talks with Samsung to negotiate on some terms that would let Google dominate more on Samsung devices. According to a report from Bloomberg, Google wants its major services like Google Assistant and Play app store to be more prominent on Samsung phones.
Google’s Android services are already available on Samsung’s Galaxy devices but the latter’s own services like Bixby maybe rankling the former. If the two companies are managed to negotiate the deal, we may see Bixby taking a back seat on Samsung devices.
Samsung can be considered as one of those inspiring companies that have tried to build their own ecosystem. The South Korean giant has gone even too far to include dedicated physical buttons to allow users to summon its Bixby virtual assistant.
Allowing Google to take more dominance will be a great deal for Samsung, especially when it is the leading Android smartphone manufacturer in the US. Samsung reportedly sold close to 300 million phones last year, adding a huge contribution to Google’s operating system install base. This is fairly the best reason why Google is looking to dominate more with its services on the Galaxy devices.
Bloomberg shares the emailed statements of both the companies involved –
Google spokesperson said,
“Like all Android device makers, Samsung is free to create its own app store and digital assistant. That’s one of the great features of the Android platform. And while we regularly talk with partners about ways to improve the user experience, we have no plans to change that.”
Samsung’s spokesperson said,
“Samsung remains committed to our own ecosystem and services. At the same time, Samsung closely works with Google and other partners to offer the best mobile experiences for our users.”