11 September 2020
Apple is said to be planning to bundle a range of its digital services into one so that its users could pay for only one subscription and enjoy all the services. According to Bloomberg’s report, this bundled service is called “Apple One” and Apple could introduce it as soon as October alongside new iPhone models.
According to the report, the Apple One subscription will be offered in tiers. A basic package will include just Apple Music and Apple TV+, while a more expensive variation will offer basic plan + Apple Arcade as well. The next tier will add Apple News+ to the last tier and the highest one among them will bundle everything and iCloud storage as well. The report points out that Apple One service is not expected to include AppleCare support.
Giving away more information on the same, the report adds that Apple is also believed to be developing a new service for virtual fitness classes that can be used via an app for the iPhone, iPad, and Apple TV. This fitness service may end up making its way in the higher-end subscription bundle.
Furthermore, Apple One may work with Apple’s Family Sharing system that provides access for as many as six people.
This is not the first time we are hearing Apple’s plans on tying everything together under one subscription plan. It was first reported last year in October and later in June this year, a code inside iOS 13.5.5 made it apparent that the plans are about to go on the surface.
But the change inside the new software updates does not guarantee a near launch. Apple can still take a fair time in launching the products or services it has been planning for a long time. However, now a report from a credible source suggests all those previous appearances and reports may be true and we could see them happening soon.
Customers would pay less for Apple One subscription bundles than what they pay for individual services. According to Bloomberg, the bundles are expected to save around $2 to upwards of $5 a month depending on what bundle they end up going with.
At the same time, the new Apple One subscription tiers will also help Apple to accelerate the growth of those services which are not performing too well in the competition individually. Apple News+ and Apple TV+ are the two such services that have reportedly not seen any substantial growth yet so bundling them with other services and offering them at a lesser cost could help Apple in gaining some install base.