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Instagram 'Suggested Posts' feature is here to keep you scrolling

20 August 2020 0

In an effort to keep users on the app for long, Instagram has added a new feed feature called Suggested Posts. It is meant to show you posts from accounts you do not follow once you are caught up with the ones that you follow. It means once you will browse through all the recent posts from your followed accounts, the app will have more posts to show so that you do not go away.

This new feature is in contrast to the one Instagram introduced about a couple of years ago. The app opted for showing "You're all caught up!" message to serve as an alert for keeping your phone down instead of mindless scrolling through older posts. While the notification will still pop-up in the feed, there will also be suggested posts just below it.

These posts will be based on the user's interests and usage habits. If you come across a post that you do not want to see, tap the three-dot icon next to the post and select "Not interested". The app's algorithm will take note of that and tweak suggestions accordingly. Unfortunately for some reason, there is no way to disable suggested posts altogether.

Instagram has always had an Explore section to help users discover new accounts related to the one they already follow. It is separate from the main feed which is also the reason not many users actively use it. This seems to be the reason team decided to offer those posts as "suggested posts" by integrating directly into the main feed.


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Instagram 'Suggested Posts' feature is here to keep you scrolling
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