NVIDIA has officially unveiled its new RTX 30 series of graphics cards: RTX 3090, RTX 3080, and RTX 3070. The lineup is a direct successor to last year's RTX 20 series and is based on the Ampere architecture. These new GPUs are being touted as the future of PC gaming with peak performance for their respective price points.

The RTX 3090 is the star of the show as it is the beefiest GPU in the lineup. NVIDIA is referring to it as the BFGPU aka "big ferocious GPU" because of its performance capabilities. It is claimed to be 50% faster than the current-gen flagship Titan RTX. There 10,496 CUDA cores and 24GB of GDDR6X VRAM that make it capable of offering 8K gaming at 60fps for select titles.

It features a new triple-slot design with dual axial fans that not only enhances cooling but also makes it 10x quieter. It is said to be 30-degrees cooler than Titan RTX while running games. As you would expect, the RTX 3090 will not come cheap as it starts at a whopping $1,499 with availability scheduled for September 24th. There is no doubt that it is expensive but if you compare it with Titan RTX's launch price of $2,499, it is definitely a lot cheaper.

If you are someone who is looking for a balance between the performance and pricing, the NVIDIA RTX 3080 could be the right GPU for you. It is an upgrade over the RTX 2080 (standard) and is claimed to deliver twice the performance. There are 8,704 CUDA cores and 10GB of GDDR6X VRAM to help you enjoy 4K gaming at 60fps consistently. It will go on sale starting September 17th for a base model pricing of $699.

Lastly, RTX 3070 is the most affordable GPU in the lineup for a starting price of just $499. The fact that it is claimed to be faster than the RTX 2080Ti is what makes it an interesting proposition. It has 5,888 CUDA cores and 8GB of GDDR6 VRAM that is said t be good enough for 4K and 1440p gaming. This one will go on sale sometime in October with no specific date revealed yet.

NVIDIA will be selling Founders Editions for these GPUs directly but custom cards will also be available through partners like ASUS, Colorful, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, MSI, Palit, PNY, and Zotac. Some of the select models will come bundled with a free copy of Watch Dogs: Legion and free 1-year access to NVIDIA's GeForce Now Founder's Subscription.