18 September 2020
Apple's new iOS 14 is packed with new features including privacy meant to make the lives of its users easier and secure. One major privacy feature announced during the online WWDC 2020 is related to ad-tracking. It will make it mandatory for app developers to ask for users' permission before they start tracking and collecting data. But as per new reports, the feature has been delayed.
The report claims that while this new iOS 14 ad-tracking privacy feature will continue to live in the operating system starting this fall, it will not start working at least until the beginning of 2021. The delay has been announced after a number of developers including Facebook criticized the move.
The feature will specifically alert users whenever any app would require their unique Identification for Advertiser aka IDFA code. Many developers and advertisers believe that doing so will affect the way they work and will make the advertising network eventually ineffective.
In an official statement about the decision to delay the feature, Apple said:
“We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.”
It should be noted that once the feature comes into effect, it will become mandatory for all developers to ask for permission. While Facebook and others have got some time, it will be interesting whether they will be able to reach some sort of middle ground with Apple about this feature.