06 October 2020
UPDATE (September 23rd, 2020):
As announced last week, the official online Apple Store is finally live in India. It will help buyers purchase iPhone, iPad, Mac, Apple Watch, AirPods, iPod Touch, Apple TV, and accessories directly from Apple. Prior to this, the only way of getting Apple products was through third-party online sellers and offline resellers/shop owners. They will also get direct access to Apple customer support, AppleCare+, Apple trade-in, ability to configure Mac, and personal sessions.
Original (September 18th, 2020)
The online Apple Store is all set to go live in India on September 23rd. It has been a very long wait for Indian Apple fans as they had no choice but to rely on third-party sellers and retailers. Starting next week, they will be able to purchase Apple products and accessories directly from the Cupertino-based tech giant itself. The store will also offer direct customer support as part of the authentic Apple Store experience.
The announcement was made by Tim Cook, CEO of Apple, in a tweet as well as via a press release. The online store will offer a complete catalog of products that Apple has to offer. The best part is that buyers will be able to configure their MacBook purchases as per their needs. There will be special discounts for students looking to buy a new iPad or MacBook. And yes, trade-in offers for purchasing a new iPhone and AppleCare+ will also be available.
The store will support all the commonly used payment modes including credit cards, debit cards, UPI, net banking, credit card EMI, credit card on delivery, and RuPay. This will not only give flexibility to the buyers but will also cover a wide range of users who might not have access to any particular mode.
Apple will provide customer support in both English and Hindi where fans can get their queries related to any of the products and past orders. For the upcoming festive season, buyers will have an option to get personalized engraving and signature gift wrapping for select products. The engraving of an emoji or text can be done in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu for AirPods. The iPad and Apple Pencil support engraving only in the English language.
Deirdre O'Brien, Senior Vice President of Retail + People at Apple said:
“We’re proud to be expanding in India and want to do all we can to support our customers and their communities. We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”
Apple is reportedly also working on opening a physical Apple Store in India. The location for the store is said to be in Mumbai and operations are speculated to start sometime in 2021. It is further considering shifting 20% of its production from China to India. It recently started making iPhone 11 locally in India and reports suggest iPhone SE and upcoming iPhone 12 are next in the pipeline.