06 October 2020
In 2018, Poco entered the smartphone market with the release of Poco F1. It was the cheapest Qualcomm Snapdragon 845 smartphone (under $300) and took the market by storm. Many of its users are waiting for a successor to arrive and now, Poco has officially shared development plans as well as its strategy to release rebranded smartphones.
In an interview with The Indian Express, Poco India's Director Anuj Sharma said the team is working on a true Poco F1 successor. He said that since Poco F1 is essentially changed the market and consumer expectations, its successor should be able to replicate the same. The phone is said to be under development but there is no concrete answer for when we can expect to see it.
Some past rumors suggested that Poco F2 Pro could be the much-awaited successor to the Poco F1. Mr. Sharma has refuted all those claims by specifically saying, "The Poco F2 Pro isn’t that device.". He further added that the phone will not be released in the Indian market as speculated by many.
Here is the complete statement from Anuj Sharma,
"The Poco F1 was a device that changed the market and consumers expect the same from the successor. The Poco F2 Pro isn’t that device. We are working to bring a true successor to the Poco F1 but it will take time for us to develop it."
Poco became an independent brand earlier this year but still tends to release rebranded Redmi smartphones. This has resulted in some criticism of the company but Sharma has explained the reasons behind the strategy. He says that it is very difficult for Poco to develop and release brand-new phones for every lineup as it is still a new brand. This is the reason they use Xiaomi as a platform, chooses phones that they like, and improve upon their existing offerings to deliver a slightly different product.
He gave examples of other brands like OnePlus and Realme that started off by releasing rebranded Oppo smartphones. The team has plans of continuing with the rebranding strategy for the foreseeable future and will also continue to use Xiaomi's MIUI software. However, it will not release too many phones within a single price segment.