14 October 2020
Apple has traditionally shipped online placed orders through warehouses and even from China for some cases. It means online buyers have to wait for a few days to get their hands on a new iPhone, iPad, Mac, or any such product. Now as per Bloomberg, Apple is making a minor but important change to its shipping strategy for boosting delivery speeds.
The report claims that Apple is now ready to ship products directly from its stores in the United States and Canada. This will be done for buyers who happen to live far away from the closest warehouse and nearby to a store (within 100 meters). Apple is hoping that most stores will be able to deliver the product by the next day of the order placement, sometimes even on the same day.
Apple is said to have already informed the store staff about the change. It has further collaborated with FedEx and UPS in the U.S. and Canada respectively as shipment partners. It should be noted that despite the change, Apple will still be in control of where the product gets shipped. It means buyers will not get an option to make a choice while placing the order.
The move has come at the right time as Apple is set to launch the iPhone 12 series tomorrow. It will be announced alongside new HomePod smart speakers. The buyers will now be able to get hands-on their favorite devices quickly.