17 December 2020
Netflix is the world's biggest streaming service but like any other business, it is always looking to expand. In an attempt to attract new buyers, Netflix is reportedly considering offering free access to its complete library for a full weekend. This will be called StreamFest with the first testing set to be done in India.
As per a Protocol report, Netflix is eyeing the weekend of December 4th for StreamFest in India. A reference to the event was also spotted in the Android application. This new free streaming offer will be accessible via all the devices compatible to stream content through Netflix. The best part is that users will not have to share their credit card or any type of payment details to avail the offer.
Greg Peters, COO of Netflix, said during the Q3 2020 earnings call,
"We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have. Really creating an event, and hopefully get a bunch of those folks to sign up."
It is worth noting that Netflix could still decide to make StreamFest available only to a few select users in the country. There could be a limited number of slots available on a first-come-first-serve basis. Nevertheless, we will keep you posted on whatever path the company decides to take. Netflix has already killed the 30-days free trial offer that it was offering to all new users globally. It makes sense that the team would be looking for new ways to attract new users.