04 November 2020
Kantar, a market analyst firm, has published a report on the smartphone purchasing behavior of buyers in the past quarter. The same report also makes predictions about future buying trends. It claims that buyers are likely to be more inclined towards purchasing phones that are not only 5G capable but are also smaller in size.
The report says that there was a surge in smartphone sales in different global markets in the past quarter as compared to Q2 2020. It is due to the global COVID-19 pandemic that has forced people to work from home and students to attend online classes. Both Android and iOS operating system devices saw a boost in sales with most buyers opting for online shopping over walking into physical stores.
The mid-tier price segment proved to be a favorite among buyers around the globe. This helped devices from Xiaomi and Samsung Galaxy A-series along with the iPhone SE (2020) to be among the best-selling smartphones. These phones are known to deliver better performance and top-class features without burning a hole in the pocket.
5G is the newest buzz word in the town with all major OEMs using it to push their new smartphones. Even Apple has joined the 5G crowd with its latest iPhone 12 lineup. This is the first time it launched a total of four smartphones where the iPhone 12 Mini is the most affordable offering. It is a compact phone with most of the good things that Apple has to offer including 5G connectivity.
As per Kantar, 5G has already made an impression in the mind of users as a significant portion of buyers is set to look at 5G support before deciding their next smartphone purchase. China and the United States are the leaders with about 89% and 69% of users respectively interested in a 5G smartphone. Another important factor for buyers would the size of the phone as they are now looking for devices that can fit in their hands and pockets.
This is where Apple's iPhone 12 Mini hits the sweet spot as it offers the best of both worlds. The report predicts that the phone could lead to the start of a trend of compact 5G smartphones. Almost all major Android OEMs are releasing bigger display phones for years but if the Mini manages to sell in good numbers, we could see a shift in the strategy. Redmi is one brand that has already expressed its interest in releasing a smaller phone but is hesitant due to the comprises with the battery capacity.