16 September 2020
Under Armour (UA) has announced that it will shut down the Endomondo fitness tracking app on December 31st. The app was acquired by UA along with MyFitnessPal for $475 million about five years ago. The app's user base has gone on to increase in these years but it seems like the parent company has failed to generate sufficient revenue.
As per the announcement, UA is recommending users to make a switch to the MapMyRun application if they wish to continue to a part of the family. These users will have until March 31st, 2021 to complete the data transfer and if they fail to do so, all of their personal data will be deleted. However, this is a manual process where a user will need to visit the MapMyRun website to get started.
It should be noted that the Endomondo Android and iOS app will be removed from the respective app stores after December 31st as well. If a user continues to have it installed, he will not be receiving any new updates, bug fixes, or any kind of software support from the team. As for Premium subscribers, all memberships will be canceled on November 30th but all benefits will continue to be there until the shutdown date.
All users with a long-term membership will receive an appropriate refund for the time remaining after the deadline. Lastly, UA has announced a free three-month MapMyRun MVP membership for users who will sign-up for the service.