15 December 2020
Sony has announced that it is all set to enter the drone market with a new brand. The brand name is Airpeak but not much has been revealed about the project yet. The company issued a short press release that talks about its vision for the brand and how it plans to contribute to the drone market.
The press release starts by mentioning that Sony's new brand has been announced with a special interest in the field of AI robotics. It also seems to have been impressed by the growth of drones in the market with companies like DJI and Parrot making a good name for themselves in the space.
The official statement reads:
"The recent proliferation of drones has contributed greatly to the delivery of previously unseen images, as well as to workflow efficiency and energy savings in the industrial sector. Sony has assigned the "Airpeak" brand to reflect its aspiration to contribute to the further evolvement and the creation of unprecedented value through its imaging and sensing technology as well as 3R technologies (Reality, Real-time and Remote) in the drone area."
Interestingly, Sony has not made it clear whether it would be targeting the consumer market, business market, or both. The only thing that we know for sure is Sony Airpeak is a drone brand and it will launch in the Spring of 2021. It will be revealing more details as time will pass and we will keep you in the loop.