07 December 2020
When Snapchat introduced Stories in 2013, it must have not thought that it would become such a huge phenomenon across social media apps. Instagram was the first major social media platform to copy the feature in 2016 and since then, it has been implemented by a number of apps. The newest app to join the club is Spotify which is a music streaming service, not a social media app.
Spotify has started public beta testing Stories feature with users around the world. It is currently available within certain artist profiles like Megan Thee Stallion and Spotify-generated playlists like Christmas Hits and Tear Drop. For each selected playlist and artist page, Spotify alerts users that there are Stories for users to check out.
Spotify has stories now....— TmarTn (@TmarTn) November 27, 2020
S P O T I F Y
This has got to stop pic.twitter.com/xsurbrJblx
Spotify Stories icon is visible in the form of a circular shape which is similar to how you see Stories on other apps. Tapping on the icon will start a series of photos and videos shared by artists. The content will get auto-deleted exactly after 24 hours of posting it. We can expect the feature to expand to more and more artists as the testing will go on.
There is one major difference in Spotify's approach with Stories. It seems like users will not be able to able to share their own content and will only be allowed to see what artists have shared. This makes sense as Spotify is primarily meant to be a content consumption app.