04 February 2021
TikTok videos are short in length that makes it possible for users to browse through a lot of the content within a set of times as compared to other platforms. It is one of the reasons TikTok got so popular but that very essence of the platform is likely to change in the future. TikTok has reportedly started testing videos with lengths as long as 3 minutes.
The change was spotted and shared by Matt Navarra, a social media consultant, on his Twitter account. He posted a screenshot showing that TikTok is allowing some users to post videos that can be up to 3 minutes long. The newly added flexibility is available on both smartphone apps and desktop versions. For the app thing, the user will need to ensure that it is the latest version.
😮 TikTok is rolling out ability to upload longer videos of up to 3 minutes long 🤳🏻 pic.twitter.com/9ifs7s7Uh3— Matt Navarra (@MattNavarra) December 2, 2020
One important thing to keep in mind is that TikTok's 3-minute feature is in the early testing phase. It is available only for a few select users and they have been alerted through in-app notification. It means if you have not received any such alert from TikTok, it is likely that your account does not have the freedom to post longer videos.
It is unknown when the feature will become available for everyone but whenever it happens, it will undoubtedly be a major change for TikTok. It will be interesting to see whether that will have any effect on user engagement as being able to watch short videos is what makes the app stand apart from the competition.