17 December 2020
These new iOS privacy policies were announced earlier this year and supposed to go live with the iOS 14 release. Apple recently decided to delay the implementation until the early next year. The idea of the policy change is to make users aware of all the data collection and tracking that an app is seeking. It will be compulsory for app developers to show these details in the app listing and failing to do so could lead to app deletion from the App Store.
Apple exposing all the ways Facebook tracks you with it iOS app is really quite something pic.twitter.com/hDhB85qk1L— Tom Warren (@tomwarren) December 16, 2020
Here is Apple's response to Facebook's claims:
"We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice."