26 January 2021
MediaTek has emerged as the biggest smartphone chipset vendor for the third quarter of 2020. This is as per the latest CounterPoint report that claims that it is the first time MediaTek has managed to do so. Qualcomm has slipped to the second spot but is the market leader in 5G processor shipments.
The report shows that MediaTek's market share jumped from 26% to 31% in the previous quarter. It ended up shipping over 100 million chipsets around the globe. The majority of its growth came in the $100 to $250 price bracket and that too within emerging markets including China and India.
Its closest rival Qualcomm's market share dropped from 31% to 29% in Q3 2020. The good news for the company is that it is the biggest 5G smartphone chipset vendor with a 39% market share. The demand for 5G smartphones is said to have been doubled in the past quarter and is only expected to grow more moving forward. Apple's current-gen iPhone 12 lineup has played an important role in boosting the sales of 5G phones globally.
Another major reason that helped MediaTek grow and grab the top spot is the slugging market performance by Huawei. Ever since the Chinese tech giant has been hit by the U.S. government sanctions, it has not been able to sell phones in the same quantity as it used to do before. The situation is expected to stay the same for the near future which means chipset makers have one less competitor to worry about.
Dale Gai, Research Director at Counterpoint said,
“MediaTek’s strong market share gain in Q3 2020 happened due to three reasons – strong performance in the mid-end smartphone price segment ($100-$250) and emerging markets like LATAM and MEA, the US ban on Huawei and finally wins in leading OEMs like Samsung, Xiaomi, and Honor. The share of MediaTek chipsets in Xiaomi has increased by more than three times since the same period last year.