28 November 2020
Lava has officially announced that it will launch new 'Made in India' smartphones on January 7th. It has posted a teaser video clip on Twitter claiming "The day when Smartphone industry will never be the same again". It will be a virtual event that will be live-streamed on official YouTube and Facebook channels.
The official teaser also mentions hashtags #AbDuniyaDekhegi (The world will witness) and #ProudlyIndian. It seems to be the second smartphone brand after Micromax to hype the product using nationalistic sentiments. We can expect the brand to reveal more details at the time of the launch.
A recent report claimed that Lava is actually planning to announce a total of four smartphones in India. These phones will mostly be aimed at the budget segment but spread across different price points. The most affordable variant is tipped to cost INR 5,000 and the most expensive variant is said to cost INR 20,000.
Most recently, Lava BeU was the last smartphone announced by the brand. It is an affordable phone which is primarily aimed at women. The phone is available in a single configuration of 2GB RAM and 32GB onboard storage. It costs INR 6,888 and features entry-level specifications and features.