18 January 2021
Consumer Intelligence Research Partners (CIRP) has published its latest market research report revealing that the iPhone 12 lineup is selling as good as one would have expected. It is based on the sales data for the month of October and through November i.e. soon after the lineup's availability.
The most noteworthy aspect of the report is that the iPhone 12 Mini failed to live up to the expectations. It accounted for only 6% of overall iPhone sales during the two months. It was expected to sell in higher numbers as it was priced cheaper despite offering similar features and specifications as the standard iPhone 12. The only major differences are a smaller display and battery.
It is speculated that the presence of the iPhone XR and iPhone 11 in the market might have attracted certain buyers. Both of these models cost cheaper than the Mini while also offering good enough specs and features. They even have a bigger 6.1-inch display which is likely to have persuaded many potential customers.
If we talk about the whole iPhone 12 lineup, it managed to grab 76% of the total iPhone sales. The standard iPhone 12 was the table topper with a 27% market share. It was followed by the iPhone 12 Pro and iPhone 12 Pro Max which accounted for about 20% of the overall sales. But the whole report is based on the data obtained during the first couple of months of sales and things can always change with time.