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Facebook CEO calls out Apple for privacy policy changes once again

28 January 2021 0

As Apple is getting closer to implementing its updated iOS apps privacy policy, Facebook is getting more and more direct at calling shots. Its CEO Mark Zuckerberg has now called out Apple during the fourth-quarter earnings call of the company. He has gone to accuse the new privacy policies of being anti-competitive in nature and more beneficial to Apple itself.

Zuckerberg said that while Apple is promoting its new policies as a protective gear for iOS users, these are essentially meant to serve the interests of the tech giant over the common public. These changes are said to have an adverse effect on the social media giant's business as it is now seeing Apple as one of its biggest competitors.

Here is an excerpt of the complete statement:

"And now we are also seeing Apple's business depend more and more on gaining share in apps and services against us and other developers. So Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own. And this impacts the growth of millions of businesses around the world including with the upcoming iOS 14 changes, many small businesses will no longer be able to reach their customers with targeted ads. Now Apple may say that they're doing this to help people, but the moves clearly track their competitive interests."

To the uninitiated, Apple's new privacy policy makes it mandatory for app developers to ask for permission before tracking their users. This is opposite to the norm where apps begin tracking by default. It will now be up to iOS users whether they will grant the permission and as it is not hard to guess, not many users would be inclined to do so. Additionally, the new policies also make it a requirement for developers to show a label on the App Store listing that details how collected data will be used.

Facebook had previously released full-page newspaper advertisements in the United States. It made the claim that these policies will hurt small businesses around the world as Facebook will not be able to show relevant ads to users. Apple responded to that by saying that its whole motive behind the update is to be more transparent about data collection and tracking. These policies were originally set to get implemented with the iOS 14 release but were delayed so that app developers could make necessary changes and adapt. As things are now, these are expected to come into effect around the time of spring.



Facebook CEO calls out Apple for privacy policy changes once again
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