19 February 2021
ASUS is reportedly looking into ways to make its smartphone division profitable this year. For this to achieve, ASUS might be strategizing on a lot of things and the Taiwanese media outlet DigiTimes appears to have gotten its hands on at least a couple of them.
According to the report, ASUS has plans to develop a Mini smartphone without compromising on the flagship features. The name of the phone is unknown but speculations believe it to be Zenfone 8 Mini.
Over the last few years, the smartphone market has its inclination towards phones with larger displays. In fact, the trend has evolved pretty big today as we see phones featuring displays well above 6.5-inch. But a part of consumers still likes to have phones with the compact form factor. And, for them, ASUS is prepping a mini phone.
The report also claims that ASUS will introduce the ROG Phone 5 by April, though puts March in the tentative launch timeframe as well. The report further adds that the ROG Phone 5 is going to be more expensive than its predecessor. Also, the new series will be powered by Snapdragon 888 processor.
The report puts no further details on the alleged Zenfone Mini phone and the ROG Phone 5. But we do hope to learn more about the latter as the slated launch timeframe is pretty near.
For reference, Apple also launched a mini version of its iPhone 12, without losing out much on the premium features. The iPhone 12 Mini featured a 5.4-inch display and received much appreciation when it was launched. But according to the latest report, the iPhone model failed to make enough sales. In fact, iPhone 12 Mini is Apple’s lowest-selling model accounting for only 6% of the sales. Reportedly, JPMorgan Chase’s analyst William Young also stated that the market demand for the iPhone 12 mini is weak and global sales are too low.
According to the reports circulating around, Sony is also planning to launch a mini Xperia phone. So, let’s see how the mini versions of smartphones in the Android world will perform.