17 February 2021
Google has finally updated the Gmail application for iOS to show new privacy labels on the App Store. This is the second major application from Google after YouTube that adheres to guidelines set by Apple. It seems like after a delay running into weeks, Google has begun the process of adding labels to each of its apps listed on the App Store.
Now when you will visit the Gmail page on the App Store, you will see a new "App Privacy" section that will list all the ways Google is collecting user data and the way it gets used. It shows that the Gmail application makes use of your coarse location, user ID, and usage data for third-party advertising purposes.
The app further uses various kinds of data like purchase history, email address, user content, search history, user ID, device ID, diagnostics, and location for analytics purposes. This data also gets used for improving the app's functionality as well as personalizing the product for each of the users.
It has been since late last year that Apple has made it mandatory for app developers to share data collection and usage details with the users. Since big companies like Google and Facebook collect a lot of data, they have been reluctant in sharing information. The latter even ran full-page advertisements in newspapers but Apple has shown no signs of backing down or making any changes.