07 April 2021
Some features that were introduced on the social media platforms have gone places. Seeing the users’ interests, several other platforms have picked these features up and added them to their service so to gain more engagement.
Up until now, we have seen many services picking up Snapchat’s Stories feature. One very recent name to put as an example here is Spotify here which launched “Clips” to feed “Stories” from various artists via their playlists. Another provider of one great feature is TikTok that has garnered much userbase and inspired many others already. Seeing the popularity among the users, it wasn’t hard for the creators to bring the TikTok-like short video clips feature to their apps. A new name to adopt the TikTok-style short video clips feature is Netflix. Yes, you read it right.
Netflix has launched a new feature called “Fast Laughs,” which will serve users a collection of short clips just like TikTok. Users can scroll through these short clips and enjoy if they want to try out something new other than binging on a complete series. Well, it can be a good deciding feature for any user looking to watch something new on the platform. If a clip interests a user, they can simply add the title to their wishlist to watch later.
The Fast Laughs feature could bring more engagement as it can easily hook users for hours. Fast Laughs as the name suggests and as per the introduction as well could serve funny clips to you. But would it be like serving only one genre?
Netflix says that Fast Laughs will curate short clips from the comedy catalog, including sitcoms, stand-up from comedians, and so on.
Fast Laughs offers a full-screen feed of funny clips from our big comedy catalog including films (Murder Mystery), series (Big Mouth), sitcoms (The Crew), and stand-up from comedians like Kevin Hart and Ali Wong.
But while concluding its announcement, Netflix does leave it to the readers to fill in the gaps by stating that “Fast Laughs lets you add series, films, and stand-up specials to your list, or start viewing them immediately.” So, this looks pretty suggestive that we might see clips from other genres as well.
Users can dive into Fast Laughs by clicking on the Fast Laughs tab provided on the bottom navigation menu. The feature is currently available on iOS only. But Netflix promises to begin testing this feature on Android soon.
Users can share the clips individually on WhatsApp, Instagram, Snapchat, and Twitter.
Netflix keeps on bringing new features to build engagement and attract new users at the same time. Last month, it introduced the “Downloads For You” feature that automatically downloads recommended content so that users always have something to watch even if there is no internet.
Netflix | iOS | App Store, Free