11 March 2021
Mark your calendars! As OnePlus has just confirmed the official launch date of the OnePlus 9 series. It is now official that the OnePlus 9 series product launch will happen on March 23. As per the announcement, the series will launch at 10 am EDT/14:00 GMT/ 19:30 IST. Alongside the launch announcement, OnePlus also confirmed that it has partnered with Hasselblad, something past speculations have said as well. Under this partnership, OnePlus will develop the camera system for its devices in the coming future.
OnePlus revealed that it plans to invest over USD 150 million over the next three years to further enhance its mobile imaging capabilities in partnership with Hasselblad.
OnePlus’ Founder and CEO Pete Lau said,
“OnePlus has always prioritized a premium user experience over everything else. Beginning in 2021, we are making a concerted effort to significantly improve the smartphone camera experience for our users, with the expertise of a truly legendary partner in Hasselblad. With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera.”
Over the next three years, OnePlus will pioneer “new areas of smartphone imaging technology for future OnePlus camera systems, such as a panoramic camera with a 14-degree field of view, T-lens technology for lightning-fast focus in the front-facing camera, and a freeform lens — to be the first introduced on the OnePlus 9 Series — that practically eliminates edge distortion in ultra-wide photos.”
OnePlus phones are considered great performers in the smartphone industry. They have been offering smooth user experiences and this is one prime reason why the company has some loyal fan following. But this alone can’t help the company to sustain in the fierce competition. It has to up its game and focus on other aspects as well that are equally important. Mobile photography skill is one area that the company hadn’t dealt with so well in the past years. But now the company looks to have identified its weak pillar and is ready to reform it as well. Its partnership with Hasselblad is a sign that the company is pretty much serious about its future.
Hasselblad can help improve computational photography and other aspects of the imaging experience.
It is great to see OnePlus finally working in the area that got overlooked for several years. Seeing the competitions working hard in improving their cameras, OnePlus is now also serious about mobile photography and taking its game up.
Additionally, OnePlus has revealed that the OnePlus 9 series will feature a custom Sony IMX789 sensor for the “largest and most advanced main camera sensor ever on a OnePlus device.”
OnePlus didn’t reveal the name of the devices launching under this “series,” but speculations have hinted them to be OnePlus 9, OnePlus 9 Pro, and OnePlus 9R.