16 April 2021
Facebook has formally announced a new publication platform aimed at independent writers and journalists. It will let them write content and share them as newsletters with their followers. The announcement has come after the recent move of Twitter to acquire Revue, an established newsletter creator platform.
The announcement mentions that the goal of the platform is to help these writers reach a new audience and grow their businesses in the process. It will be a self-publishing platform with support for various styling options so that each writer can offer a distinctive look to attract more readers. It can be used for creating websites as well as email newsletters.
In an effort to stand apart from the competition, it will have deep integration with Facebook Pages. This will allow users to expand beyond the writing content and interact with the audience in different ways like photos, live videos, and stories. It will even help users create Facebook Groups so that they can build a community of like-minded people.
There will also be insights tools for tracking one's performance and growth rate. Facebook has not explained this bit in detail but it should be similar to what we see with other publishing platforms. There will also be an opportunity for writers to monetize through different methods including subscriptions.
The official blog post does not mention the official name of the platform but reports suggest it could be called Hello. As for the public availability, Facebook says it will be released in the coming months in the United States.