06 April 2021
WhatsApp Business app users are now receiving a couple of new features. These are related to making catalog management easier and more convenient, especially for businesses with a huge inventory. The first feature is the ability to manage one's WhatsApp Business catalog from the web and desktop clients. The second change is the option to hide certain items from the list until you want them to be visible again.
The first feature has specifically been released by keeping big businesses in mind. WhatsApp Business has restricted users to manage their catalogs on mobile devices but it is not exactly a good experience when the inventory is huge. This is the reason it is now possible to manage catalog contents from the web or desktop client. A bigger screen will allow browsing more amount of content in one go and thus less scrolling up and down.
The next feature is about hiding items from the catalog. It is useful for times when you have listed an item but are out of stock for the time being or maybe you have stopped selling them altogether. In these situations, you can choose to hide items so that customers do not bother you by placing orders or asking questions about them. The good thing is that you can choose to unhide those items whenever you want. It can be done by visiting Settings -> Business Tools -> Catalog within the application.
WhatsApp introduced the feature of catalog in 2019 and it has turned out to be a success. It has revealed that there are now over 8 million catalogs available on the platform.