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IFA 2021 is not happening due to global health concerns

19 May 2021 0

Just last month IFA organizers boastfully announced that the big tech show is set to make a full-scale comeback as an in-person event in Berlin. But the latest announcement tells the event has been completely scraped off in light of the unfavorable conditions out in the public right now due to COVID-19.

The trade show was, otherwise, meant to happen on September 3 as a four-day event in Berlin. The organizers also cite the emerging virus variants and concern about the speed of vaccine rollouts around the world.

"We did not take this decision lightly. IFA Berlin is arguably the most important event of the year for brands and retailers alike. IFA Berlin connects our industry with trade visitors, media and real consumers like no other event. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel - did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable," said Martin Ecknig, the CEO of Messe Berlin.

This is the second year for IFA to get canceled due to the pandemic. Last year, part of the event happened virtually and many companies participated as well.

IFA organizers, partners, and media are now getting everything ready for next year’s IFA. They believe the event will happen in 2022 as a full-scale live event at the Berlin exhibition grounds.



IFA 2021 is not happening due to global health concerns
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