17 June 2021
Spotify has announced it is unveiling a virtual concert experience where users will be able to watch their favorite artists in the comfort of their homes. Spotify launches this new service in the light of what’s going on out in the world.
Last year as well, it helped fans connecting with their favorite artists by listing the virtual concerts the same way it does for in-person events. This also helped users to know where an artist is holding a virtual event.
Now this year, Spotify has taken a step further. Apart from just telling you when and where an artist is conducting a concert, it will take you on this tour as well. Calling it to be an intimate, ticketed experience, Spotify will give fans access to concerts from five artists. This means Spotify is integrating the concert experience inside its app now. This will make performances easier to find and follow all at the same time.
These are, however, not going to be live concerts. Spotify has announced it will kick off the virtual concert experience with five prerecorded live streams from the following artists – The Black Keys, Rag’n’Bone Man, Bleachers, Leon Bridges, and girl in red. Spotify has announced when these concerts will be held or we should better say when it will upload the full prerecorded event.
But this is not going to come free of cost. Users have to buy tickets that cost $15. According to the set schedule, this virtual concert experience will begin from May 27 run till June 24. According to Spotify, these are going to be 40-75 minute concerts. You need to have a Spotify account to buy the tickets.
Last year, Spotify leveraged its partnership with Songkick, the live stream concert discovery app, and Ticketmaster to help listeners find about the virtual concerts. It allowed artists to get their events through Songkick as there was no way to list the event directly through Spotify for Artists. This year as well, however, no direct medium is given to the artists to list their own concerts. Spotify is doing it on its platform for them.
Spotify has gone a step further this time. However, the feature still seems limited as these are not going to be live performances. It is possible that Spotify advances this model in the future.
None of us knew about these unprecedented times. It is very possible that virtual concerts become a norm in the coming years and Spotify also conducts live performances.
Here's a link to buy tickets.