01 July 2021
Facebook and Instagram are now ready to let everyone hide "Like" counts on their as well as other posts. The two leading social media platforms have been testing this functionality since 2019. The user feedback revealed that while some preferred not seeing the likes count, there were also users who wanted to keep seeing them. This is the reason the team has decided to make it an opt-in feature instead of forcing one of the two things on all the users.
It means users will have control over whether they want to see likes on their and others' posts. Instagram has added a new "Posts" section within app settings. It has a toggle labeled "Hide Like and View Counts" that can be turned on or off. It needs to be turned on if you do not wish to see like counts on posts shared by others. This is a universal toggle that will apply to all the posts that appear in your home feed.
If you wish to hide like counts for posts that you share with your followers, you will be able to do so before uploading the photo and even after it has been posted. This way even if you forget disabling likes before sharing a post, you will not have to feel worried or delete the post to re-upload it with appropriate settings.
Instagram says both these new settings will become available for all users in the near future. These features will also be implemented by Facebook in the "next few weeks". If you are not seeing these features right away, we would suggest that you stay patient and ensure that you are running the latest app version.