23 June 2021
In recent weeks, Twitter has spent a lot of time working on and releasing features that will help it generate revenue beyond the usual means of advertisement. It is focusing on different kinds of subscription services where users pay a fixed monthly fee in exchange for special benefits. In the same direction, Twitter has announced a local weather service called Tomorrow.
Tomorrow is a result of collaboration between Twitter and renowned climate journalist and meteorologist Eric Holthaus. He is leading a team of 18 other meteorologists with the goal of providing updated and easy to comprehend weather information. The plan is to expand the team and include 20-30 climate writers along with four part-time editorial staffers.
Holthaus has revealed that Tomorrow will offer weather-related content to both paid and free users. It will make use of Twitter's other offerings like Ticketed Spaces and paid newsletters through Revue. It will offer long-form content to free users and short-form content for paid members. The latter will also get to ask unlimited questions directly to meteorologists and climate experts.
The service is currently available in 16 cities of North America: Atlanta, Boston, Charlotte, Chicago, Dallas/Fort Worth, Detroit, Houston, Minneapolis, New York City, Philadelphia, Portland, San Antonio, San Francisco, Toronto, Washington DC, and the Dominican Republic. The team has plans to add more cities and regions in the future.
Tomorrow weather service membership will cost $10 per month. It is currently bootstrapped by Holthaus who is hoping for it to turn profitable by the end of the first week.