14 June 2021
In the past couple of years, the movies and TV shows streaming market has seen significant growth in terms of players. This has resulted in cut-throat competition and forced companies to think of ways to keep users hooked to their particular platform. One of such ways is to offer an ad-supported tier that costs relatively cheaper than the one that has no ads. However, Disney+ has come forward to deny reports claiming that it is considering offering such a subscription plan.
Bob Chapek, CEO of Disney, has made it clear that Disney+ has no intentions of rolling out ad-supported subscription tiers. He made the announcement while speaking at the Credit Suisse 23rd Annual Communications Conference. He added that the company is happy with the currently offered plans and is not thinking about any changes. However, ad-supported plans are not a strict no-no for Disney+ and if the need arises, it will surely look at the possibility of offering them.
He has been quoted as saying,
"We’re always reevaluating how we go to market across the world, but we’ve got no such plans now to do that. We’re happy with the models that we’ve got right now. We won’t limit ourselves and say no to anything. But right now, we have no such plans for that.”
In other news, Apple has decided to reduce the Apple TV+ free trial duration. It has been offering a free one-year subscription to the service since its inception but going forward, this will change. Apple TV+ free trial will be available only for three months starting July 1st. It means if you have plans of buying a new Apple device and are also interested in a full-year free subscription, you better make that purchase by June 30th.