27 July 2021
Spotify has announced it has acquired Podz, a platform that specializes in podcast discovery. The deal is part of Spotify's attempt to become the leading destination for all podcast needs. It added support for paid podcasts just a couple of months ago. We have seen other players like Apple invest more efforts in podcasts as well
The deal means Podz has now taken down its stand-alone app. It used to show a feed of audio clips taken from different podcasts spread across genres. These clips were helpful for users in discovering new podcasts as they saved them the time to listen to different podcasts to figure out which ones are good enough.
The main aim behind the deal for Spotify is to help users discover new podcasts in a better way. The app is home to millions of podcasts which, not hard to guess, can get pretty difficult to go through. It is hopeful that Podz's technological advancements and expertise in podcast discovery will help it deliver better results to interested users.
The official blog post says,
"Powered by state-of-the-art machine learning technology, Podz generates high-quality clips that give users the opportunity to preview key moments from podcast episodes, encouraging them to discover and listen to new podcasts. This capability, combined with Spotify’s 2.6 million podcasts on the platform, learnings from our work in music discovery, and current investments in podcast recommendation, will take podcast discovery to the next level—making it easier for listeners to find the content they want to listen to, and for creators to be discovered and build a fan base."