12 July 2021
Apple has reportedly halted iPhone 12 mini production earlier than expected. It is based on a market report shared by TrendForce which adds that the company would be focusing on the other three models. This is not surprising to hear as we first came across reports of below-par iPhone 12 mini sales at the start of the year.
The iPhone 12 mini was released with a focus on buyers looking for a compact iPhone. There were even speculations that it is the model that would boost demand for compact phones but unfortunately, things turned out to be exactly the opposite. It started at $699 and offered the latest processor and camera capabilities that Apple had to offer. In fact, it was the same as the iPhone 12 except for the smaller display, size, battery, and cheaper pricing. It seems like buyers preferred paying more to get everything at the standard size, especially the battery capacity.
The report reveals that Apple stopped producing more iPhone 12 mini units during the second quarter. It is said to have sold in significantly fewer numbers than other members of the lineup. This is the reason the team is now focusing on iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. If you are interested in grabbing the smallest model, you will be able to get one until the current inventory lasts.
As for what about the next generation, reports have suggested that iPhone 13 mini is still part of the roadmap. There have not been any whispers about Apple abandoning the model and limiting the iPhone 13 series to three models. However, we will make sure to keep you in the loop if there are any new developments.