28 July 2021
Instagram allows users to share photos as well as videos but is primarily seen as a social network for sharing photos. The popularity of video content has grown exponentially in recent times, leading to the success of platforms like TikTok. Instagram does not want to leave behind and as a result, it has now decided to shift focus to videos.
Adam Mosseri, Head of Instagram, posted a short video on social media offering a glimpse of changes set to come in the future. The team has four main focus areas Creators, Video, Shopping, and Messaging. In the video segment, the team has been impressed with the growth of competitors like YouTube and TikTok. It is not surprising to hear as their growth has put Instagram at risk of losing users. This is also the reason behind the team rolling out Instagram Reels and Remix on Reels to replicate the short-video format.
It is now looking to experiment with different features and approaches to keep users engaged. One such experiment is related to promoting "full screen, immersive, entertaining, mobile-first video" content. Mosseri further said that Instagram is no longer a photo-sharing app or a square photo-sharing app. It is quite clear that the company wants to get rid of the image that its app is meant only for sharing photos.
Changes are coming to video on Instagram 📺— Adam Mosseri 😷 (@mosseri) June 30, 2021
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
In other news, Instagram is working on a new feature called Exclusive Stories. It is said to be inspired by Twitter's Super Follow monetization feature. It will allow creators to share stories with only those fans who are their exclusive members. It is safe to assume that Instagram will offer some sort of subscription plan. These stories will have a Purple color circle around them and when a non-member will tap on them, they will see a pop-up explaining the feature. Instagram has refrained from offering any official details on the development.