19 July 2021
The OnePlus Nord smartphone series is fairly new but it has already started to carve out a niche for itself. There are now fans that look forward to seeing new releases in the lineup. This is the reason the company has some big plans in store for the future of the lineup and as revealed by Pete Lau in an exclusive conversation with Forbes, the current goal is to sell 25 million OnePlus Nord devices by the end of 2023.
The Nord lineup has currently sold over 1 million units since its inception last year. It means the team still has 24 million units to sell within approximately 30 months. This is undoubtedly an ambitious goal set by the company considering that it has managed to reach only 1 million units in the first year. It will be interesting to see if it will be able to reach the goal and if not, then how close it can reach to that.
The company has launched two Nord devices this year so far: OnePlus Nord N200 5G and Nord CE 5G. Both of these are affordable mid-range smartphones as the whole lineup is dedicated to such devices. It also announced Nord Ambassador Program aka NAP to build a strong community of fans and users of the device. It is currently preparing for the Nord 2 5G release that has been scheduled for July 22nd. The phone will be a direct successor to the original Nord from the last year.
Talking about the Nord series, Lau said:
"Over the years, we’ve received a lot of feedback from our users on what is important to them in their smartphone experience. With that information in mind, we built the OnePlus Nord, an affordable mid-range smartphone that delivered in terms of performance, high-quality look and feel, and reliability as a daily driver for a large number of users."
One of the most popular things about the OnePlus brand is its tagline "Never Settle". Lau said that it is the "Never Settle" approach that keeps them motivated to come up with better products. It ensures their "commitment to delivering a fast and smooth experience, unwavering attention to quality, attention to detail, and user-centric mindset."