28 September 2021
Honor has announced a partnership with IMAX that will bring IMAX Enhanced experience to the Magic 3 lineup. The announcement was made through a post on the company's Weibo account. The launch event for the smartphone series is set for August 12th which makes it the right time for the official teaser.
The teaser post for the collaboration features the tagline, "When the mobile phone image meets the movie industry" [translated via Google Translate]. It is accompanied by an image of the camera reel that is undoubtedly a nod to IMAX. Interestingly enough, it also resembles the new circular-shaped camera module that we have seen in Magic 3 leaks.
IMAX Enhanced itself is a collaboration between IMAX and DTS with the goal of bringing an IMAX-level immersive experience to the home of people. It is officially described as "the only way to experience IMAX's signature picture, sound, and scale in the home. IMAX Enhanced combines digitally remastered 4K HDR content and DTS audio technologies with best-in-class consumer electronics products and streaming platforms."
We have seen the usage of IMAX Enhanced in devices like AV Receivers, TVs, projectors, speakers, and subwoofers so far. It will be the first time seeing a smartphone featuring the tech. The launch event is only a couple of days away and while we are sure that Honor will focus on this aspect to market the device, only the real-world usage will tell whether it makes any tangible difference to how you stream supported content.