13 September 2021
Instagram has reportedly made this official that it is retiring the swipe-up action in favor of tappable stickers for external links. Instagram confirmed this to TheVerge after the publication viewed a banner on the platform notifying that swipe-up action is going away starting August 30th.
For your information, Instagram even began testing the tappable sticker feature back in June to assess its usability among users. Back then, Vishal Shah, Instagram’s head of product said the platform will closely watch for the type of links people post. Shah also said the company is bringing this change because the stickers fit better with the current style of the platform.
TheVerge reports that the key difference between the two features, apart from the obvious gesture difference, is viewers can respond to stories that have a link sticker, but cannot respond to swipe up Stories.
Shah also shared some deets on the feature back when the feature was under the testing phase. He said that the company is contemplating rolling this feature out for more and more users. Currently, the Swipe up gesture is available only to people with 10,000 followers, but Instagram has plans to make the upcoming Sticker function available to everyone.
However, starting August 30th, the Sticker function will still be available to only people that had Swipe up gesture privilege. This is because Instagram is still evaluating if it should expand this feature to others.
A spokesperson reportedly said to TheVerge,
This update will “help us determine whether it’s the right decision before expanding access to more people.”