08 September 2021
Apple Music is one of the world's leading music streaming services. It has millions of tracks and numerous playlists but is not exactly an ideal choice for those who are passionate about classical music. This is the reason Apple has announced that it has bought Primephonic, a well-known classical music streaming service.
The team will start off by integrating Primephonic's playlists and exclusive content within the main Apple Music app. The announcement says all classical music fans on the service will further "get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits."
However, the ultimate goal for Apple is to release dedicated music streaming app in 2022. This new app will feature the same "classic user interface" that the Primephonic app had and its users loved. There could be new features as well but nothing has been mentioned about that.
Oliver Schusser, VP of Apple Music and Beats said,
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts. Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
As for the Primephonic app, it has already stopped accepting new customers and will shut down on September 7th. All existing customers will get a full refund on prorate basis to their original payment methods. It is further offering six months of free Apple Music subscription to all users. All users of the app will receive an email with instructions regarding how to redeem the offer.