11 October 2021
Facebook has announced the wider availability of Reels in its main app for users in the United States. The feature was released as part of a beta test last month but can now be used by anyone. It is available for both Android and iOS users as long as they have the latest version of the main Facebook app installed.
The integration will allow users to create Reels directly from the Facebook app. The social media juggernaut says that integration will help creators get the kind of global exposure that they would not get through competitors like TikTok and Snapchat. This is not hard to agree with as we all know Facebook is still the biggest social media platform on the internet.
The process of creating a Reel on Facebook is the same as it is on Instagram. This is because it is actually the same feature that Instagram cloned from Snapchat and became super popular among users. It allows anyone to create short video clips and use various tools like background music, filters, and stickers to make them more entertaining. If you are someone who already makes Reels on Instagram, Facebook will allow you to share them on the main app for more exposure.
The team has further announced Reels Play bonus to encourage creators. It is a bonus where creators can get paid for creating and sharing Reels on Facebook. The exact payout will depend on your Reels perform. However, it is currently an invite-only program but could be expanded to everyone in the future.