13 September 2021
Instagram is leaving behind IGTV, a long-form video content sharing feature in favor of a new video hub for uniformity. Facebook announced that it is combining the IGTV and the feed videos into one format called the Instagram Video. This is to encourage uniformity in the app so that the users could find the video content under one umbrella easily.
To make the change even more pronounced, the company has added an entirely new Video tab on your profile. This new tab also has a new icon, which looks like a play button icon and it includes all the videos from IGTV and video feeds in one place. Videos posted to the main Instagram feed can run up to 60 minutes long – a length previously reserved for the IGTV videos. After this change, you’ll no longer have to leave the main app to view them.
It is worth mentioning that a dedicated tab for the Reels continues to stay at its place. It is just that the videos uploaded in the ‘Post’ section will now stay in a new dedicated room. “You can still upload videos in the same way from the camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post.”
The feed videos and IGTV just have a new place to stay. All the other things remain the same. For instance, the creators can continue to cross-post their videos through Stories and share via direct message.
In addition to this new unified format, Instagram is also bringing new features like trimming, filters, people and location tagging.
Another change is, the video previews in the feed will now be 60-seconds long, unless the video is eligible for ads – in which case, the preview will still be 15 seconds. Also, the IGTV ads will now be addressed as Instagram In-Stream video ads.
Also, to make it easier to understand how videos are performing, Instagram is merging feed post insights and video insights into one combined metric for businesses and creators.
Well, Instagram is getting rid of this ‘IGTV’ name completely and that’s why it has rebranded the name of its standalone IGTV app to simply Instagram TV. Well, the acronym of IGTV stands for Instagram TV only but the company has decided not to move further with this name in the future.
According to TheVerge, a spokesperson for Instagram says the IGTV app, now called the Instagram TV app will remain as a “destination for people to visit with the intent of watching the video.”