30 November 2021
Realme has made a good name for itself in the budget and mid-range smartphone segments but going forward, it is ready to venture into the ultra-premium category. Sky Li, CEO and founder of Realme, has announced that Realme is officially set to enter the high-end market by releasing phones costing over $800.
The announcement was made through a tweet sent via Li's official Twitter account. He did not offer details regarding when to expect the first premium Reame smartphone. The tweet further only included a question where he wanted to know fans' expectations for a "full flagship" Realme phone.
It's official: realme to advance into high-end market with smartphones over USD800. What do you expect most from realme full flagship phone?— Sky Li (@skyli_realme) November 12, 2021
The move is undoubtedly a significant one and could change the way the Realme brand is perceived in the smartphone industry. The arrival of phones priced at least $800 would mean that Realme will start competing with the likes of the Apple iPhone, Google Pixel, and Samsung Galaxy S series among others.
In its current catalog, the Realme GT 5G is the most expensive offering that costs EUR 599 (about $685) for the high-end configuration variant. It is a phone that packs the Qualcomm Snapdragon 888 processor and is claimed to deliver flagship-level performance but is not a fully-fledged flagship. This is because of the compromises done in other aspects like camera quality to keep the price low.
With pricing no bar, Realme actually has the freedom to try everything and deliver the best it can offer in every department. It means we can surely see Realme phones with a flagship camera performance, especially in low-light conditions. The launch of the phone is likely to happen next year as 2021 is just about to end. We will keep you posted as any further details will become public.