19 November 2021
Qualcomm has officially confirmed the decision to rebrand Snapdragon mobile chipsets. These changes will mostly be visible in the naming scheme of processors but also in marketing materials. The move is aimed at making it easier to differentiate products from one another which, to be honest, have started to become confusing under currently-used methods.
The first thing to note is that moving forward, Snapdragon will be a stand-alone brand for mobile chipsets. It means Qualcomm's name will be used alongside Snapdragon offering only when "appropriate". The names of processors have also been simplified and will now be named using a "single-digit series and generation number". This simply means farewell to names featuring three-digit numbers.
We will see the first product launch under the new naming scheme at Snapdragon Tech Summit on November 30th. The chipset will be a part of the flagship Snapdragon 8-series platform. Qualcomm is yet to confirm the exact name but tipsters have claimed to be Snapdragon 8 Gen 1. It will succeed the current generation Snapdragon 888 and is the same one that was supposed to be known as Snapdragon 898 if there was no rebranding.
The new brand strategy will make use of Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold colors. It says Gold will be restricted to representing premium products. The signature Snapdragon "fireball" will also undergo visual changes. Qualcomm believes 5G has become ubiquitous enough that it does not warrant a specific mention in products' names anymore.