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Apple warns suppliers of weakened iPhone 13 demand ahead of holiday season

03 December 2021 0

Apple is known for selling iPhone models in high numbers and these figures skyrocket during the holiday season but unfortunately, this does not seem to be the case for 2021. As per a Bloomberg report, Apple has started warning suppliers about the weakened iPhone 13 demand ahead of the holiday season.

It is believed that Apple originally set a target of shipping 90 million iPhone 13 units around the world. These include all the four models i.e. iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. It was forced to cut down the target by 10 million units due to global chip supply shortage issues. The Cupertino-based tech giant hoped to make up for the lost count later once the supply chain improved but the low demand has affected its goals once again.

The reason behind reduced demand seems to be that people interested in grabbing an iPhone 13 are finding it hard to get one. It becomes even more difficult if you are looking for a particular color and storage combination. People are facing long waiting periods for their iPhone 13 orders, some stretching as long as four weeks.

Another reason is that iPhone 13 lineup is not considered a significant upgrade over the iPhone 12 series. It is believed that many iPhone enthusiasts are sitting this iteration out and waiting for the iPhone 14 launch to see what changes it will bring. Nevertheless, Apple is still expected to have significantly positive revenue for the quarter. The only difference is that it will not be as strong as it might have anticipated in September.

  • The Apple iPhone 13 Pro Max isn't still available online. To be notified when it becomse available click here.
  • The Apple iPhone 13 Pro isn't still available online. To be notified when it becomse available click here.
  • The Apple iPhone 13 Mini isn't still available online. To be notified when it becomse available click here.
  • The Apple iPhone 13 isn't still available online. To be notified when it becomse available click here.

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Apple warns suppliers of weakened iPhone 13 demand ahead of holiday season
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