30 June 2022
Snapchat is one of the most popular social media apps among teens and since it is easier to influence them, the app keeps working on new safeguard methods. The latest safety feature announced by Snap Inc is that it would be limiting friends' suggestions for teen accounts to make it harder for adult accounts to find them.
Quick Add is a Snapchat feature that suggests accounts to add as friends based on mutual connections. Snapchat says for teens accounts (aged 13 to 17 years), they will need to have a certain number of common friends to become discoverable to another account via Quick Add. Snap says that is to further ensure that the two people actually know each other in real life.
The official announcement does not mention the minimum number of accounts that should be in common. It should be noted that the feature will not stop strangers from adding teen accounts as friends. It will only make it harder to discover new accounts which would have been relatively simpler otherwise.
The move is part of Snapchat's goal of eliminating drug-related content and accounts from the platform. It claims that 88% of drug-related content has been discovered proactively through its machine learning and artificial intelligence technology. This is an improvement of about 33% since the last public reporting. Snap says it has more parental controls in the development that will be released in the future.